PPCL WILL EMERGE AS A LEADER IN THE PRODUCTION AND SUPPLY OF A FULL RANGE OF PHOSPHATIC FERTILIZERS AND PROVIDE QUALITY AGRO-INPUTS AND SERVICES TO THE FARMERS.
THE COMPANY SHALL PRODUCE AND MARKET ALL VARIETIES OF PHOSPHATIC FERTILIZERS SUITABLE FOR CROP PRODUCTION IN DIFFERENT AGRO-CLIMATIC CONDITIONS AND SERVE THE FARMERS BY PROVIDING TAILOR MADE PACKAGES OF AGRO-INPUTS MATCHING WITH THEIR RESOURCES AND CONSTRAINTS.
IMPLICATIONS OF VISION-2020 AND MISSION-2020
PPCL will produce and supply a variety of phosphatic fertilizers, like SSP. PAPR (Partially Acidulated Rock Phosphate), for crop production in different agro-climatic condition.
Build up further fertilizer production facilities at appropriate location.
Step up the trading activities and emerge as a supplier of all agro inputs to the farmers.
Greater thrust will be given to the quality of products and profitability of operations.
Serve the farmers by providing tailor-made package of inputs considering their resources and constraints.
Strengthen the marketing network and develop capability of the marketing workforce to achieve its objective.
Give thrust to Research and Development activities.
Emphasis on the Human Resource Development (HRD) to exploit its full potential.
Build strategic alliances and joint ventures for the growth of the company in selected fields.
Fertilizer nutrient consumption in India has increased from 0.06 million to 14.34 million tonnes, but nutrient consumption still remains low as compared to other countries. Therefore, balanced and efficient use of fertilizer holds the key to increased agriculture production. PPCL would thus play a greater role in increasing the food grain production of the country by providing to the farmers the right kind of fertilizer at the right time at right price.